Google describes “marketing” as “the action or business of promoting and selling products or services, including market research and advertising.” It sounds pretty simple but when you think about the scope of the word “marketing” and how essential it is for your business, and most importantly how fast it changes, you’ll know that you really need to understand what it is and adapt your business to the changing world of marketing.
This week’s round-up will give you ideas on how to select the best marketing tools, campaigns for your business or to find the right partners to do it for you successfully.
The HubSpot Blog’s 2022 Marketing Industry Trends Report: Data from 1,000+ Global Marketers
Hubspot
Max Iskiev says “The only constant in the world of marketing is that things are always changing.” Let’s learn how you can prepare your 2022 marketing plan, decide on the marketing channels you want to use and identify the challenges waiting for you.
6 Advertising Challenges Brands Could Face in 2022, According to Experts
Hubspot
Online Advertising is so Competitive! According to Rebecca Riserbato the following are the advertising challenges that the brands could face in 2022.
- Reaching the right targeted audience
- Allocating enough budget
- Scalability
- Competition
- Relying on one marketing channel
- Downplaying the power of emotions
Digital Readiness: How Your Ecommerce Brand Can Succeed This Holiday Season and Beyond
Elasticpath
Do You Want Your Business to Succeed This Holiday Season and Beyond? Ted Rogers says “The events of 2020 changed the world, but by some measures, that may actually be a good thing for ecommerce brands.” Most consumers changed their shopping behaviors but the supply chain issues are making it hard to fulfill your customers’ expectations. Let’s learn how you can help customers manage expectations and create positive experiences.
How to Hire a Marketing Agency for Your Business (4 Steps)
Semrush
When You Need Help, You Need Help! Digital Marketing is very powerful but not as easy as you think. Victoria Liaonenka states that “Most digital marketing agencies work with all kinds of businesses and industries and know best practices that they can share with your company. “ Let’s read these 4 steps which will guide you to get the help you need.
8 Amazing Marketing Ideas to Drive Sales this Holiday Season
Aweber
Holiday Season… The Best Time of the Year! Kelsey Johnson says ”Around the holidays, you can make your marketing really fun!” And, here is how:
- Throw a themed party
- Create a bingo card
- Offer gift card specials
- Cross-promote holiday specials
- Celebrate the 8 days of Hanukkah
- Engage daily with an advent calendar
- Donate to charity
- Run a holiday referral contest
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