Marketing Calendar 2022

15 Top Email Marketing Platforms of 2024


Campaigner

Campaigner offers advanced marketing automation, reporting, and personalization through email and SMS. It features Shopify and Magento integration, making it suitable for eCommerce.

Monthly Cost: Starting at $59
Pros: Lengthy free review period, intuitive interface, wide range of features.
Cons: No forever-free plan, complex free trial access, challenging template navigation.


Brevo (formerly Sendinblue)

Brevo provides tools for growing businesses and building relationships, including marketing automation, email campaigns, and more.

Monthly Cost: Starting at $25
Pros: Quick delivery of time-sensitive information, advanced automation in freemium.
Cons: Slow support, bad deliverability rate, limited freemium and lite plan, poor drag and drop options.


SMTP

SMTP.com is known for its reliability and high delivery rates. It proactively vets out spam and maintains a responsive infrastructure.

Monthly Cost: Starting at $25
Pros: Avoids mixing emails with spam, easy setup, helpful customer service.
Cons: No cheap plan for modest needs, less in-depth reporting, no SMS recognition.


Omnisend

Omnisend is an all-in-one email marketing automation platform tailored for e-commerce businesses. It excels in integrating email and SMS marketing to help e-commerce businesses grow by converting visitors into customers. While it offers eCommerce integrations and SMS marketing, some limitations include the absence of RSS features for blog connectivity and slower support response times.

Monthly Cost: Starting at $16
Pros: SMS marketing integration, eCommerce integrations.
Cons: No RSS feature, slow support, unlimited emails only in Pro plan.


EmailOctopus

EmailOctopus is a cost-effective email marketing platform designed to help businesses grow their mailing list and engage their audience effectively. It stands out for its affordability, excellent customer service, and responsive design. However, it lacks a landing page builder and has limitations in segmentation and direct integration options​.

Monthly Cost: Starting at $8
Pros: Affordable with a good pro plan, great customer service, responsive to devices.
Cons: No landing page builder, limited segmentation, lack of direct integration.


ConvertKit

ConvertKit is an email marketing software specifically designed for creators, including bloggers, podcasters, YouTubers, and course creators. It aims to assist in growing and monetizing audiences, automating marketing, and selling digital products. Founded in 2013 by a blogger looking for a creator-friendly platform, it now boasts over half a million users. Its strengths lie in its user-friendly design, niche features like digital product sales and newsletter referral systems, making it a unique choice for online creators. However, it may not be the best choice for those seeking comprehensive campaign creation freedom or detailed analytics for digital strategy optimization​.

Monthly Cost: Starting at $9
Pros: User-friendly, niche features for creators, ability to sell digital products and subscriptions.
Cons: Limited campaign creation freedom, lacks rich analytics, steeper pricing for advanced features.


AWeber

AWeber is designed for small businesses and offers basic features essential for building and growing a subscriber list, including landing pages, website forms, integrations, and a WordPress plugin. It integrates with Canva and offers AMP email functionality and advanced analytics.

Monthly Cost: Free plan available (up to 500 subscribers, 3,000 emails/month); Paid plans start at $19.99/month for up to 500 subscribers.
Pros: Canva integration, AMP functionality, advanced analytics.
Cons: Limited customer support (only in English), basic recipient selection, lower email deliverability​​.


GetResponse

GetResponse is a comprehensive tool for email marketing, offering a drag-and-drop builder, autoresponders, send-time optimization, and various automation tools. It supports SMS marketing, web push notifications, and forms.

Monthly Cost: Free plan available (up to 500 subscribers, 2,500 emails/month); Paid plans start at $15.58/month for up to 1000 subscribers.
Pros: Google and social media ads integration, list automation tools, free email marketing courses.
Cons: Lower email deliverability, automation available only in higher-tier plans​​.


Constant Contact

Constant Contact provides an all-around solid tool for email marketing, featuring a visual email builder, pre-made templates, marketing automation, and more. It’s user-friendly and suitable for most businesses, but its pricing model might not be ideal for all, especially for those with large contact lists or niche feature needs​​.

Monthly Cost: Pricing varies based on the number of subscribers. Lite plan starts at $12/month for up to 500 subscribers, Standard plan from $35/month, and Premium plan from $80/month for the same number of subscribers. Prices increase with the number of subscribers​​.
Pros: User-friendly visual email builder, helpful analytics, solid A/B testing tools, visual automation builder, nonprofit discount.
Cons: Can be expensive for a large number of contacts, no unlimited email sending, some dated templates, no forever-free plan​​.


MailerLite

MailerLite stands out for offering essential email marketing features at an affordable price, making it ideal for those who need straightforward tools without the complexity of advanced features. It’s especially beneficial for creators and small teams, offering a user-friendly platform with core features like a drag-and-drop editor, subscriber segmentation, and A/B testing. The simplicity of MailerLite makes it accessible, encouraging wider use of its core functionalities

Monthly Cost: Free for up to 1,000 subscribers; Paid plans start at $10/month.
Pros: User-friendly interface, responsive customer support, automation features even in free plan.
Cons: Limited advanced features compared to other platforms.


Moosend

Moosend is an email marketing platform offering essential services like email marketing, automation, and analytics. It’s known for its competitive pricing and good deliverability rates. The platform provides a drag-and-drop email builder, although its interface may not be as intuitive as other more established platforms. Moosend is a good option for those looking for a balance between cost and functionality

Monthly Cost: Starts at $9/month, with a 30-day free trial.
Pros: Competitive pricing, good deliverability rates, drag-and-drop email builder.
Cons: Interface may be less intuitive compared to other platforms.


ActiveCampaign

ActiveCampaign specializes in email marketing, automation, CRM, and analytics. It is particularly known for its robust automation capabilities and advanced segmentation, making it a good choice for businesses looking to integrate their CRM and email marketing efforts. However, the platform may be pricier for smaller businesses and requires a steeper learning curve to fully utilize its features.

Monthly Cost: Starts at $39/month with a 14-day free trial.
Pros: Robust automation capabilities, advanced segmentation, CRM integration.
Cons: Higher pricing for smaller businesses, steeper learning curve.


Drip

Drip focuses on providing personalization, automation workflows, and analytics for email marketing. Its strength lies in powerful automation and segmentation tools, which include a visual workflow builder that helps in creating detailed and effective marketing campaigns. However, the platform’s pricing may be on the higher side, particularly for larger email lists.

Monthly Cost: Starts at $39/month, with a 14-day free trial.
Pros: Powerful automation and segmentation, visual workflow builder.
Cons: Higher pricing for larger lists.


Intuit Mailchimp

Intuit Mailchimp is well-known for its user-friendly drag-and-drop email builder, making it a popular choice for businesses of all sizes. It offers features like automation, analytics, and A/B testing. The platform is especially advantageous for its extensive template library, though the pricing can be high for larger lists and some users may find the automation features somewhat limiting.

Monthly Cost: Free plan available; Paid plans start at $9.19/month.
Pros: User-friendly interface, extensive template library.
Cons: Pricing can be high for larger lists, automation features may be limiting.


Campaign Monitor

Campaign Monitor offers a range of features including a drag-and-drop builder, automation, and analytics. It’s known for its beautiful and customizable email templates and good analytics tools. While it provides a solid email marketing solution, users may find its pricing higher compared to similar platforms, and its automation options somewhat limited.

Monthly Cost: Starts at $11/month.
Pros: Beautiful and customizable email templates, good analytics.
Cons: Pricing may be higher compared to similar platforms, limited automation options.


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