The marketing landscape for businesses small and large have changed. Content marketing, social media and email marketing are some of the new channels that have become more effective than traditional marketing. Small businesses that embrace this trend will be able to remain competitive and even outperform their competition if they do things right. And, here is a little help through some articles we have selected this week.
I took part in an email marketing seminar this week, where we talked about best practices. We got the chance to interact with small businesses, learn about their challenges about email marketing and answered their questions. Inspired by this, this week's roundup is dedicated to email marketing.
This is the first issue of our weekly roundups. At the end of each week, we will bring you articles we discovered during the week, which we think are useful for you and your business.
As email messaging became this much involved in our lives, email marketing has also proven itself as a very effective and profitable direct marketing channel for all types of businesses, but especially for smaller ones.