Social Media, Content Marketing and Email Marketing

The marketing landscape for businesses small and large have changed. Content marketing, social media and email marketing are some of the new channels that have become more effective than traditional marketing. Small businesses that embrace this trend will be able to remain competitive and even outperform their competition if they do things right. And, here is a little help through some articles we have selected this week.

  • 11 Free Ways to Track your CompetitorsPractical Ecommerce
    Competition is good for business. It drives innovation and helps you improve your products, services and business practices. And to be able to compete, you need to know what is going on in your market.
  • What is Content Marketing?Content Marketing Institute
    Businesses are adopting content marketing as traditional marketing loses its effectiveness. Here is a great introduction about what Content marketing is.

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Email Marketing Best Practices

I took part in an email marketing seminar this week, where we talked about best practices. We got the chance to interact with small businesses, learn about their challenges about email marketing and answered their questions. Inspired by this, this week's roundup is dedicated to email marketing.