Social Media, Content Marketing and Email Marketing

The marketing landscape for businesses small and large have changed. Content marketing, social media and email marketing are some of the new channels that have become more effective than traditional marketing. Small businesses that embrace this trend will be able to remain competitive and even outperform their competition if they do things right. And, here is a little help through some articles we have selected this week.

  • 11 Free Ways to Track your CompetitorsPractical Ecommerce
    Competition is good for business. It drives innovation and helps you improve your products, services and business practices. And to be able to compete, you need to know what is going on in your market.
  • What is Content Marketing?Content Marketing Institute
    Businesses are adopting content marketing as traditional marketing loses its effectiveness. Here is a great introduction about what Content marketing is.

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Learn more about Social Media

Social media is a fresh and dynamic channel for marketers. Especially for small businesses, it is essential to learn more about this ever-changing platform to be able to use it successfully. You can start with the articles we picked for this week's roundup. One article is not about social media, but it is important, too.