Can everybody be an influencer? Yes, of course. You don’t have to be an actor/actress or a celebrity to be an influencer. Can all the influencers be successful? No. It all depends on how transparent and trustworthy you are, how well you know your audience, and how you communicate with them. In this week’s roundup, we will talk about influencer marketing trends to watch in 2022, give you examples of successful influencer marketing campaigns, and also not successful ones despite having millions of followers.
Followers = Revenue & Sales is NOT CORRECT!
Most of us grew up seeing actors and actresses and celebrities being influencers. We saw them on TV and in magazines and listened to them on the radio… But things are different now! Daniel Burstein says “Today’s influencers have a far more direct relationship with their audience, and often use their own channels in marketing partnerships.
Another factor that has enabled the rise of influencers is the fractured media landscape. As brands found it more difficult to reach mass audiences through traditional channels like television and newspaper advertising, they were forced to find new avenues to reach potential customers.“
Carolyn Mara says “Our recent 8-part series on influencer marketing explained the concept and key tactics. In this post, I’ll cite examples of brands that have used influencer marketing to sell products and services.”
Influencer Marketing Hub
As a small business owner, you know the power of using influencers but you may have questions about how to start your influencer marketing campaign for 2022. It looks like 2022 is full of opportunities…
Jacinda Santora says “After years like 2020 and 2021, in which brands found themselves scrambling to update their marketing and advertising campaigns to resonate with an audience suddenly stuck at home, 2022 offers tons of promise.”
Another article about influencer marketing trends to watch in 2022. This is short and informative.
Emma Atkinson says “Instagram shopping, trending songs on TikTok and the girl you know from high school who promotes a certain brand of canned sparkling water to her 13,000 followers—those are all byproducts of the booming influencer marketing market. The industry skyrocketed in 2021, with the market predicted to reach a value of $15 billion this year.”
Using an influencer sounds like a great idea but you are also taking a big risk on the mistakes that they can make… Chris Kubbernus says “It’s not all sunshine and rainbows though. Influencer marketing and influencer marketing campaigns are still largely a grey area in many ways and collaboration doesn’t come without risks. Buckle up because we put together this list of the most epic influencer marketing fails of all time. Below you’ll find the bad, the cringe, and the hilarious influencer fails that brands and influencers themselves hope you forget.”
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