Ecommerce Basics

Online Shopping

We have been talking mostly about social media lately. This is not unusual given its impact on both online and offline businesses. However, there are other fundamental topics that deserve attention by small businesses and entrepreneurs. That’s why we have dedicated this week’s round up to e-commerce.

  • 7 ways to lose less money on shippingPractical Ecommerce
    Very informative article on shipping costs for businesses that are selling online or planning to open their ecommerce stores.
  • Choosing a Merchant AccountPinnacleCart
    A merchant account is the primary component of your ecommerce business which is needed to accept payments through your site. This article is a great starting point for understanding the basics.

Any comments? Let us know what you think.


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Social Media, Content Marketing and Email Marketing

The marketing landscape for businesses small and large have changed. Content marketing, social media and email marketing are some of the new channels that have become more effective than traditional marketing. Small businesses that embrace this trend will be able to remain competitive and even outperform their competition if they do things right. And, here is a little help through some articles we have selected this week.