Word of Mouth is a major factor in people’s buying decisions. Businesses may spend millions on advertising, but nothing will probably beat the effectiveness of a recommendation from a trusted source. So many times, small business owners will tell you that they rely mostly on word of mouth and referral business and that they don’t spend much on regular marketing activities.That is why it is essential to make sure that you understand how you can motivate your customers so they share the experience they have with your products or services.
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Holidays are here and important shopping days are around the corner. Like last year, email is again going…
Noticed that our earlier roundups all talk about social media? It sounds like online marketing for small businesses revolves around it.Obviously, it it not the only thing, but it has definitely a great impact on our businesses, so utilizing it effectively and finding ways to stand out in the social media crowd is crucial for small business success.
I just signed up to attend the WordCampNYC this weekend in New York City. The event is on Saturday and Sunday, November 14 and 15, 2009. It will be held at Baruch College of the City University of New York. Although my ticket covers both days, I will be attending only on Saturday.