Gone are the days of keyword and key phrase stuffing. SEO (Search Engine Optimization) is now, FINALLY, coming around to align with how users engage with content and how it's presented to them.
If you didn't find what you were looking for, try a new search!
We want to focus the majority of our efforts on 20% of the audience that is most likely to convert. Personas allow us to do that.
Linkedin is still a coveted source of marketing opportunities, especially due to the ability to hyper target professionally and interests.