marketing strategy and tools

5 Helpful Resources for Your Small Business


5 Benefits of a HubSpot Portal Audit [from a HubSpot Solutions Partner]

Good Team

A HubSpot portal audit is an invaluable tool for businesses that use the platform, as it can uncover areas of improvement and help you make better decisions about your marketing strategy.

Read this article to learn how to take a look at all aspects of your account and get insights into how well your site is performing.


7 Steps to Create a Complete Marketing Strategy in 2023

HubSpot

Creating a marketing strategy is essential to effectively nurture your customers, improve the bottom line at your business, and increase the ROI of your efforts.

Read this article and dive into the critical components of a complete marketing strategy in 2023, followed by some examples for inspiration.


Introduction to CTR (Click-Through Rate)

Semrush

Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert.

Are your click-through rates holding you back, or are they high enough? Read this article to learn more about CTR.


12 SEO Best Practices That Everyone Should Follow

Ahrefs

Most lists of SEO best practices are packed to the brim with bad, out of date advice. Either that or they focus on things that only apply to a small percentage of readers.

In other words, they’re lists of SEO tips—not best practices.

Best practices should be followed by everyone, whether you’re running a blog, ecommerce store, or local brick and mortar store.

Read this article to learn the most essential best practices to follow for every page on your site.


Combo Face Reader and Finger Reader: How Can It Benefit Your Small Business?

Baron Payroll

If you’re a small business owner, you have a lot to consider when it comes to time tracking and employee attendance. Especially since an accurate payroll system is a requirement to satisfy the Department of Labor (DOL).

The good news? A biometric time clock is one of the best solutions for collecting accurate time data and substantiating any inquiries from the DOL.

This article explains why biometric time clocks might be the perfect solution for your small business.


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